Category Archives: Content

Is Content Marketing the NEW New Thing?

There have been an array of new types of marketing: (1) eMarketing, (2) Digital Marketing, (3) Social Media Marketing or Facebook Marketing, and now… (4) Real-time Marketing, (5) Contextual Marketing, and (6) Content Marketing. How are the new flavors of marketing working? Continue reading

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Buzzkill: Social Media Buzz is Worthless – or is it?

Coke has more Facebook fans than any other company. In a recent study quoted in Ad Age, Coke found that online buzz has no measurable impact on short-term sales. Does social media matter? Continue reading

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Web Credulity

Do you believe everything you read on the Web or see posted, tweeted or pinned on Facebook, Twitter and Pinterest? Yesterday on my Facebook feed there was a serious discussion of an article from the Daily Currant claiming that Sarah … Continue reading

Posted in Content, Internet, Social influence, Social Media | Tagged , , , , , , , | 4 Comments

#soslam: Great Talks! Live Networking!

What is so special about Social Slam? The presentations are excellent and motivating. Attendees have the opportunity to speak with social media luminaries, online friends they have never met in person before, and other people just as enthusiastic as they are about social media. Continue reading

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Teaching SMM – METRICS #2 Activity Measures

A starting point to the measures and metrics for social media is an overview of an organization’s activities on social media. It is easy to track activity and it is becoming easier as the social media sites improve their tracking summaries. Continue reading

Posted in Blogging, Content, Mobile computing, Social influence, Social Media, Social Media Marketing, Teaching SMM, Text, twitter | Tagged , , , | 1 Comment

Is Jeff Bullas really a BOT? Are you?

I argue that we are all cybergs – part human and part auto – at least most of us who are active on social media. But we must continue to consider what authenticity means, to retain our social media soul. Continue reading

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B2B Selling: Content has ALWAYS been a winning strategy!

Content continues has long been a winning B2B sales strategy. Social Media is a two edged sword: it is easier to distribute content to a target audience; but it is so easy that even less determined competitors will be sending out content! Continue reading

Posted in Content, Selling, Social Media | Tagged , , , | 1 Comment