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Category Archives: Content
My Careers in Content Marketing
The origin of content marketing is often traced back two centuries. I had been teaching marketing and social media marketing for several years before a conversation with and an article by Sander Biehn (@sanderbiehn) led me to the realization that I had been a content marketing and content salesperson in my two careers prior to becoming a professor! Continue reading
Journalist – “a blogger wearing pants?” Contributed and branded #content.
Pressure from social media and internet offerings has forced existing news companies to explore hybrid content approaches that many journalists see as a threat to integrity. Two popular “blended” content approaches blur the lines between journalism vs. blogging and journalism vs. advertising:
(1) Contributed Content, and (2) Native Advertising or Branded Content. Continue reading
Posted in Blogging, Content, Internet, Social Media, Social Media Marketing
Tagged Badass women of Twitter, Branded content, Chief Product Officer, Content Marketing, Content Shock, Contributed content, Dvorkin, Forbes, journalism in crisis, Lewis Dvorkin, Native advertising, New York Times, newspapers in crisis, Nifty50, Post Like Economy, Rising Stars in Social Media, Wall Street Journal
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Why Teach Social Media Marketing: #Context and #Integration
If college students are so well versed on Social Media, why do I firmly believe that every marketing major, every business major and in fact every major would benefit from taking a course in social media marketing? Continue reading
Posted in Blogging, Content, Facebook, Higher education, Internet, Klout, LinkedIn, Mobile computing, Personal Learning Network, Social Media, Social Media Marketing, Teaching SMM, twitter
Tagged every student should take a course in social media marketing, Instagram, Pinterest, social media interns, Tinder
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The FOUR P’s of #Content Marketing
If you produce amazing content… They will come. Perhaps content marketing should be considered in a traditional marketing framework like the 4 P’s. What are YOUR thoughts about Content Marketing in a “post-Like” world afflicted with “Content Shock”??? Continue reading
Post-“Like” Social Media Marketing
The market has already shifted to “pay for play.” Content and engagement will continue to be important for social media marketing but promoted posts and ads will be essential for reach. What should a business do now? Continue reading
Social Media #Complaints! Put it to them??
A recent article suggested that social media would help kill bad customer service. How do you decide whether to publicly complain on social media??? Continue reading
Tips on #Teaching #Social #Media Marketing: Another Hangout!
Four members of the LinkedIn group “Teaching Social Media Marketing…” – Don Stanley, Jeremy Floyd, Matthew Kushin, and Gary Schirr – met for a Google+ Hangout to come up with 25 tips to improve teaching social media marketing. Continue reading
Posted in Blogging, Content, Facebook, Higher education, LinkedIn, Social Media, Teaching SMM, twitter
Tagged Teaching social media marketing
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Twelve New #Blogs!
Here are twelve new blogs from an MBA social media marketing class. The blogs are listed below by category. Check them all out! Continue reading
Posted in Blogging, Content, Higher education, Social Media, Social Media Marketing, Teaching SMM
Tagged 50 shades, building a new house, exercise in 10 minutes, experiential education, fixing up your home, Food porn, foodista, health, Jennie Finch, legalize weed, living within your means, losing weight, MBA class in social media marketing, new blogs, Radford University, saving money, social media class for MBA students, summer shreds, therapeutic horseback riding, Turkish cooking, using blogs in a university classroom, wines of southwest Virginia, women snowboarding, women's softball
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Getting your blog noticed: 8 suggestions
My social media students want to have their new blogs noticed. The starting point is of course good stuff that fits the target audience. But my other tips were: Polish your title – spend some time! (50% of total??), Post in our class FB group –12 quick views, and 6 other ideas! Continue reading
Social Media Marketing 4 Business 